Highlight Games has partnered with the Azerbaijani national lottery company Azerlotereya OJSC to launch its first instant-win game, Golden Goals.
This game, known as "Qol Qazan" in Azerbaijan, allows players to select a golden ball to reveal archive clips from the Turkish Super League.
The release follows Highlight Games' announcement in February 2024 of their partnership with Azerlotereya. The company had previously collaborated with Sisal Sans and the Turkish National Lottery, where their virtual sports products attracted significant player participation and generated substantial turnover.
Good news: This game is now available to online and retail customers in Azerbaijan.
Steven Holmes, CEO of Highlight Games, stated: "Products like Golden Goals innovatively utilize our exclusive video archive from some of the world's largest sports leagues, and I look forward to expanding our instant-win portfolio with Azerlotereya in the near future."
In 2024, Highlight Games also partnered with Sahara Games Technology to introduce its Soccerbet content to African markets including Kenya, Uganda, and Mozambique. Soccerbet uses extensive video footage from English football matches (including the FA Cup and the English Football League) to offer players a unique virtual sports experience.
