William Hill praised Octoplay’s slot releases as “aligning perfectly” with the operator’s UK strategy after the pair formed an integration alliance.
Following recent expansion efforts that saw Octoplay partner with Flutter and Entain, the Malta-based slot developer has extended the reach of its proprietary slot content in the UK by hosting slots on William Hill’s online casino platform.
The partnership will see William Hill players gain access to Octoplay titles such as Cash Link Express: Hold & Win, Lightning Blitz Supercharged and 777 Hot Reels.
Nick Vuchev, Commercial Director at Octoplay, stated: “Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content.
“We’re excited to bring our premium games and other innovative platform solutions to William Hill’s vast player base in the UK.”
In addition to slot releases, William Hill will also collaborate with Octoplay to host a bespoke version of the studio’s opt-in Jackpot Hunt solution. Keiron Downs, Head of Gaming UK, Content Operations at William Hill, added: “At William Hill, we’re always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience.”
