MetaBet has launched sports and betting widgets in Latin American Spanish and Brazilian Portuguese, aimed at expanding its services in key markets in Latin America.
The new widgets combine real-time sports data such as scores, schedules, and rankings with betting odds.
This development highlights the growing demand for localized sports content in the Latin American and US Spanish-speaking communities.
The expanding regulatory environment and large audience base in Latin America provide an opportunity for technology providers to adapt their products to local languages and market needs.
It is worth noting that Latin American football leagues, such as the Mexican Super League, often outperform US leagues in terms of television ratings.
In a previous collaboration in 2022, MetaBet established a strategic partnership with Playmaker Capital, a digital sports media company with extensive influence in both North and South America.
This collaboration integrates MetaBet's tools with Playmaker's sports content, including brands like Yardbarker and Futbol Sites, enabling greater access to sports betting information and enhancing user engagement.
