BetGoodwin has become the latest FSB Technology client to make use of EveryMatrix’s suite of igaming technology after the acquisition earlier this year.
In a multi-year agreement, BetGoodwin’s UK business will gain access to the OddsMatrix sports betting software including coverage of over 100,000 monthly live matches, odds management and player engagement features such as Early Payout.
BetGoodwin will also make use of the online casino-focused CasinoEngine, the GamMatrix player management platform and MoneyMatrix for its financial ambitions.
The partnership comes off the back of EveryMatrix’s all-cash acquisition of FSB in July, with BetGoodwin an FSB client.
The operator launched on the FSB platform in 2022.
Ebbe Groes, CEO and co-founder of EveryMatrix, said the growth journey BetGoodwin has enjoyed over the past two years “has been great to see.”
“We look forward to elevating this ambitious operator to the next level,” he added.
Julian Head, CEO, BetGoodwin, said: “This agreement demonstrates the trust we have in the EveryMatrix technology and team.
“We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK.
“Horseracing is an integral part of our brand proposition and the forthcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with a standout service.”
