bet365 has grown its US partnership with Playtech, expanding into an additional state.
Playtech will now provide its content offering to bet365 in the state of Pennsylvania, alongside the current deal between the operator and supplier in New Jersey.
“We are thrilled to expand our partnership with Playtech into Pennsylvania,” commented a bet365 spokesperson.
“Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”
The collaboration between Playtech and bet365 goes well beyond the US, as last month, the supplier and operator collaborated in Spain, launching a tailored Super Spin Roulette game – Ruleta Súper Spin – in the country’s online casino market.
Back in April, the two parties also joined forces to launch Super Mega Ultra, a live casino game show title derived from the operator’s established slot of the same name.
Elsewhere in the US, Playtech has recently agreed to a multi-year partnership with the University of Nevada, Las Vegas, which aims to utilise technology to create a more sustainable gambling environment.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, added: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers.
“Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”
Last week at SBC Summit, Playtech took part in a press conference alongside MGM Resorts International to discuss their collaboration for MGM Live, an array of live casino products broadcasted directly from MGM’s world-famous Las Vegas establishments.
Kindred’s Head of Responsible Gambling, Esther Scheepers, has stated that the rise in revenue from high-risk players in the third quarter of 2024 reinforces the gambling group’s need for “further advancements” to its responsible gambling behavioural harm detection and automated intervention systems.
Scheepers’ comments come as the 32Red and Unibet operator publishes its share of gross winnings revenue from high-risk players, and its improvement effect after interventions statistics, as part of its ‘Journey towards Zero’ initiative – its ambition to reach 0% revenue from harmful gambling.
For Q3, the group reported that its share of gross winnings revenue from high-risk players was 3.2%, up on the previous quarter’s 3% figure.
Kindred noted that while an increase has occurred, it continues to be “fully dedicated to lowering this share of revenue and continues to see a sustainable behaviour change from players after interventions”.
“The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioural harm detection and automated intervention systems,” commented Scheepers.
“Looking ahead, we recognise this need as well as to broaden our focus to ensure comprehensive coverage across more areas related to safer gambling. A key aspect of this future strategy is to build on the strengths, insights and knowledge gained from our proprietary detection system over the years.”
Kindred also reported that the percentage of detected customers who exhibited improved behaviour after interventions stood at 87.3%, up on the previous quarter’s 86.8% as well as the 87.1% figure reported during Q1.
The group noted that the improvement underscores its “ongoing commitment to not only identifying risk behaviour but also continuously refining the interventions applied to foster safer gambling habits”.
Scheepers added: “The general awareness and knowledge around gambling disorder is increasing rapidly, as is the sophistication of technological support tools. By combining our own knowledge with new and improved technology, we can enhance detection capabilities further.
“We are currently upgrading our detection system with a new improved system, which will enable us to integrate more robust compliance features and optimise our overall approach to safer gambling.
“Additionally, we are exploring opportunities to expand and refine our research initiatives, particularly in areas shaped by current trends and emerging issues in consumer protection.”
Earlier in October, Groupe Française des Jeux completed its acquisition of Kindred for nearly €2.5bn, with its shareholding in the gambling group recently increasing to over 98%.
