Sportradar Expands Partnership with NBA by Launching Fan Engagement Solutions, Fueling the Passion of 2 Billion League Followers Worldwide. The new products, equipped with 3D and AI tools, mark the next step in the evolution of basketball consumption, benefiting not just the NBA, but also operators and media partners looking to leverage the excitement of one of the most watched and betted on sports globally.
With its proprietary Artificial Intelligence technology, Sportradar launches a suite of cutting-edge products for the NBA, utilizing all official league content, including skeleton tracking data.
Sportradar processes hundreds of thousands of data points in each game, enabling agile product development that redefines fan engagement standards, as well as creating new revenue streams for the NBA, its partners, and clients.
Among the available tools are:
* Virtualized Live Match Tracker: This tool uses computer vision to transform real-time official NBA data into 3D visualizations, presented in a hyper-personalized broadcast, with adjustable viewing angles. This provides an immersive experience that keeps fans connected to the betting app, while offering live betting opportunities.
* 4Sight Streaming: Initially launched for tennis and now available for basketball, 4Sight Streaming generates animated overlays and actionable insights by processing an unparalleled volume of detailed data. The solution offers an enriched viewing experience, capable of predicting likely game outcomes, allowing fans to place bets in real time with more confidence.
• Advanced NBA Visualizations: With interactive graphics and animations, these visualizations utilize real-time skeleton tracking data to create engaging content, such as 3D animations, heat maps, and player performance metrics, enhancing game analysis and providing dynamic support for media coverage of the action on the court.
* emBET: After its successful launch on NBA League Pass earlier this year, emBET now allows bettors to monitor their bets in real time and is available on a range of devices, including smart TVs and Android devices, expanding opportunities for an interactive viewing and betting experience.
Eric Conrad, EVP of Rights & Strategic Partnerships USA & LatAm at Sportradar, stated: "Sportradar is committed to strengthening our long-standing partnership with the NBA, while supporting betting operators and media companies to capitalize on the global popularity of the world's largest basketball league. Sportradar's proprietary technology, backed by the use of advanced AI in deep data, continues to reinvent the way fans interact with the NBA. We look forward to the future, driven by our constant innovation.”
Sportradar Group AG, founded in 2001, is the global leader in sports technology that creates immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media, and betting industries, the company provides sports federations, press, consumer platforms, and sports betting operators with a variety of solutions to help expand their businesses.
As a trusted partner of organizations such as ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers over one million events annually across all major sports.
With significant industry relationships and sector expertise, Sportradar is not only redefining the sports fan experience; it also protects sports through its Integrity Services division and advocates for an integrity-focused environment for all involved.
For more information about Sportradar, visit: www.sportradar.com.
Source: GMB
