BetMGM has announced its entry into the Swedish market, marking another step in its European expansion strategy.
This release follows the brand's successful launch in the UK in 2023 and in April 2024.
Following the launch, Swedish customers will be able to enjoy exclusive features, including casino games broadcast directly from the Bellagio Resort and Casino in Las Vegas.
The platform also introduced MGM Jackpot, exclusive Las Vegas slots, and a range of welcome offers covering casino, live entertainment, and sports betting verticals.
A notable new feature of this launch is the "Super Swedish" odds boost concept, designed specifically for the Swedish market. This feature allows customers to place bets on Swedish teams, athletes, and clubs participating in international competitions.
Good news: After its launch in the UK, BetMGM saw a significant increase in app downloads, despite facing technical difficulties during the Cheltenham Festival.
Gustaf Hagman, CEO of LeoVegas Group, commented on this development, saying: "I am thrilled to bring BetMGM to Sweden, it all starts here!
"LeoVegas Group has been a leading operator in Sweden since its inception, and I believe Swedish players will love the unique Las Vegas experience and golden offers provided by BetMGM. Sweden has never been this close to Las Vegas!"
To support this launch, BetMGM plans to implement an extensive marketing campaign in November, covering various channels including broadcast, television, outdoor advertising, and digital outdoor displays.
