EveryMatrix has signed a multi-year agreement with UK sports betting operator BetGoodwin, aimed at enhancing the operator's sports betting business through the integration of EveryMatrix's OddsMatrix technology.
This collaboration will enable BetGoodwin to utilize a sophisticated sports betting solution, focusing on digital betting and in-play betting across various sports events.
BetGoodwin will gain access to over 100,000 live matches per month, along with player-centric features such as Bet Builder, Cash Out, Early Payout, and Odds Boost.
Additionally, BetGoodwin will integrate EveryMatrix's platform services, including CasinoEngine, GamMatrix for player management, and MoneyMatrix for payment processing, aiming to improve operational efficiency.
Worth noting: BetGoodwin decided to collaborate with EveryMatrix following EveryMatrix's acquisition of FSB Technology in early 2024. BetGoodwin initially launched on the FSB platform in 2022 and is currently transitioning to EveryMatrix's technology to support its ongoing growth in the UK sports betting market.
In October 2024, EveryMatrix will collaborate with 1spin4win to integrate over 100 slot games into its CasinoEngine platform.
BetGoodwin will also benefit from the future integration of OddsMatrix's proprietary horse racing products, aligning with its focus on expanding its horse racing offerings.
