Rootz Limited's subsidiary Wildz has become the new sponsor of the German football team FC Schalke 04. The team, officially known as Fußballclub Gelsenkirchen-Schalke 04 e. V, has agreed to a preliminary two-year partnership with the online casino.
According to the agreement, the Wildz logo will appear on the display screens at the team's home stadium, Veltins-Arena, and during all future home games. The Wildz logo will also be featured in audience visuals, on the video cube, and on Schalke 04 football club's social media channels.
Discussing the partnership, Schalke 04 football club's CEO Matthias Tillmann said: "Like football, Wildz focuses on fair play and the fun of the game. The company collaborates with world-leading game providers to offer an entertaining and responsible gaming experience."
Wildz's CEO Sam Brown added: "We are thrilled to partner with one of Germany's most historic and iconic football clubs, Schalke 04. S04 represents the love for football of millions of unique and passionate fans.
It is worth noting: Brown participated in a Hudle event earlier this year, click here to watch
"The same passion and intensity are also reflected in our philosophy at Rootz, which is why we believe this partnership is a perfect synergy to reach new heights together."
Earlier this year, Rootz collaborated with Peter & Sons to incorporate the game development studio's content into its portfolio and share it in the Malta Gaming Authority and Ontario licensed markets.
Previously, Rootz underwent leadership changes last year and earlier this year, appointing Brown as CEO in July 2023, and Maria Boelius as Chief Revenue and Operations Officer in March.
