“Rumors.” “Murmurs.” “Rumblings.” These are the words gambling industry insiders are using to answer the question of whether they’ve heard about any regulated U.S. sportsbook or casino operators entering the red-hot arena of social gaming with sweepstakes prizing.
You won’t get anyone on the record saying, “Oh, yeah, Operator X is building out a sweepstakes site right now.” But everyone has caught wind of some unconfirmed nugget of some sort.
The social-with-sweeps space has the rapt attention of the gambling world. There’s money to be made, there’s a relatively low barrier to entry, there’s controversy and debate over its legality as an unregulated gaming product — it’s the vertical that the industry can’t get enough of.
