Checkd Group has appointed James Prosser as growth director, a newly created role at the company.
The move follows a successful period during which Prosser worked alongside the technology-led sports betting specialist as a growth consultant from April 2024.
During this time, Prosser has played an integral role in the rollout of the company’s new SmartPicks Pro tool among many more successful projects and initiatives for Checkd Group.
The new role as growth director will see Prosser focusing on conversion touch points, CRM, as well as wider revenue initiatives in both the UK and the US.
Alex Beecham, managing director at Checkd Media, commented: “James has truly hit the ground running at Checkd Group, finding quick wins and longer term opportunities across our product suite to improve conversion and ultimately revenue.
“His appointment as growth director was essential for Checkd Group to keep pushing conversion rates up, as we continue to improve our top of funnel traffic across products.
The appointment comes at an exciting time for Checkd Group, as the company has recently launched its smart acca tool with 888Africa, among other internal developments.
