Openbox Holdings, a rapidly growing iGaming content distributor in the global and Latin American markets, announced the strategic acquisition of Boldplay, based in Gibraltar, an innovative studio known for its engaging games, rewarding jackpots, and unique bonus spins. The deal expands Openbox's offerings in Brazil and the region.
This strategic move will increase Openbox's portfolio with the introduction of Boldplay's innovative products, further expanding the company's offerings and enhancing its appeal to a broader global audience in Brazil and Latin America.
Led by CEO Richard Hogg, the acquisition represents a significant milestone for Openbox Holdings' subsidiary, OpenBox Gaming, making Boldplay's full list of innovative content available to operators across the Openbox Gaming platform.
With the vision of establishing itself as a leading supplier for the global iGaming industry, OpenBox Gaming offers a catalog of unique and exclusive games created by the industry's top developers, available to operators in the Brazilian and Latin American markets.
The integration of Boldplay's games into Openbox's proprietary platform will begin immediately, with new content, updates, and enhanced player experiences expected soon. Boldplay's hit titles will include names like Brute Force, Cam Carter and the Cursed Caves, Cyborg City, and Speed Heist.
As part of the acquisition, key members of Boldplay's development team will also join Openbox Gaming, ensuring the continuity of creativity and innovation that has made Boldplay a renowned studio in the iGaming industry.
Founded in 2019, Boldplay quickly became a force to be reckoned with in the game development space, with its partner portfolio including top-tier operators in Latin America, the USA, and Europe - such as ApuestaTotal, BetMGM, Grosvenor Casinos, and Sportingbet. In the USA, Boldplay has an exclusive partnership with BetMGM.
Together, the two companies will leverage their technology, expertise, and combined resources to offer players new and exciting content, while advancing the development of future projects.
Commenting on the acquisition, CEO of Openbox Holdings, Richard Hogg, said: "We have long admired the creativity and innovation that come from Boldplay. Their approach to engaging players with rich content and rewarding mechanics is a great fit for our platform".
"By joining forces, we will be able to leverage each other's strengths and offer even more exciting and rewarding experiences to our players in Brazil, Latin America, and beyond".
Valli Fragoso, CEO of Boldplay, celebrated the acquisition: "We are excited to join Openbox on this new journey. Our visions are closely aligned, and together, we will create memorable gaming experiences for players. We look forward to building on the foundation we have established and expanding our reach to new audiences around the world".
Openbox Holdings is a global company with a diverse portfolio of subsidiaries and interests spanning marketing, technology, and operational functions. With a presence in more than 10 countries, the company has a proven track record of success.
Boldplay is an international game development studio based in Gibraltar, known for its innovation and proprietary software, offering a premium range of over 100 iGaming titles, including slots, table games, video bingo, scratch cards, and more.
The studio is licensed in Gibraltar, the United Kingdom, Malta, Michigan, Romania, Peru, and other key markets. Formed by an iGaming professional with over 20 years of experience in the industry, Boldplay is known for its creative games, unique bonus features, and rewarding jackpots, consistently delivering high-quality content to players and operators worldwide.
Source: GMB
