Novomatic's digital gaming and entertainment division Greentube has expanded its European influence by launching its content in Finland through a new partnership with Finnish state-owned gambling operator Veikkaus.
This collaboration allows Finnish players to enjoy Greentube's games, including "Book of Ra deluxe", "Lucky Lady's Charm deluxe", and "Sizzling Hot deluxe", among various other games.
Veikkaus holds the exclusive gambling rights in Finland, serving over 2.5 million Finnish customers with a range of gambling options, including lotteries, slot machines, casinos, and sports betting.
Thus, Greentube's partnership with Veikkaus, a member of the World Lottery Association, aims for a smooth entry into the regulated Finnish market, where Veikkaus has a substantial user base.
Discussing the partnership, Greentube Regional Manager Julia Schagerl stated: "We are thrilled to announce our partnership with Veikkaus, which will allow us to provide an amazing gaming experience to the Finnish market through Greentube's content.
"Finland is an exciting market, and thanks to Veikkaus, we can better introduce our games to players there."
This partnership marks a new milestone in Greentube's European expansion strategy and aims to strengthen its influence in the Nordic region.
This deal is part of a series of similar collaborations Greentube has achieved in Europe. For example, last week, the company partnered with Ukraine's Casino UA, granting the local operator access to over 100 of Greentube's land-based and online games.
