Beter has established a partnership with Playtech to integrate its esports content, including the ESportsBattle tournaments, into the Playtech platform.

This agreement will allow operators using Playtech services to access a wide range of esports betting options, reflecting the ongoing growth in demand for esports content across different markets.

As part of the deal, Playtech's operator partners will gain access to Beter's ESportsBattle, which hosts over 35,000 events per month.

Beter CEO Gal Ehrlich stated, "This is one of our most significant partnerships to date. Playtech is a true giant in the industry, and we are thrilled to integrate our esports content into their platform for their operator partners to access."

Beter Chief Revenue Officer Chuck Robinson added, "This deal with Playtech underscores the importance for operators to provide engaging esports betting experiences to players. It's a rapidly growing vertical, and our content enables operators to unlock its potential."

Worth noting: The tournaments cover various esports events, offering up to 50 betting markets per event, providing bettors with diverse options and year-round, all-day coverage.

In early 2024, Beter collaborated with real-time data provider Grid to introduce advanced data visualization tools, expanding its capabilities. These include a map winner prediction tracker and real-time stats widgets, aimed at enhancing user engagement by providing more detailed insights during esports events.

In August 2024, Beter signed an agreement with Codere to expand its esports products to Spain and Latin America. Additionally, a July 2024 partnership with SportyBet expanded Beter's influence in the African market.