Xace has announced that Petra Maria Poola has joined the company as group commercial director.
Poola brings a wealth of experience from the igaming industry, having formerly held roles at several companies such as Yolo, Relax Gaming and SiGMA.
She will lead the commercial growth of Xace and its group companies, including crypto and igaming focused xda.io, helping to drive strategic initiatives across banking, fintech and igaming solutions. In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans. “I am incredibly excited to start this new chapter with Xace and work alongside such a talented team and management," she said. "Transitioning into the fintech space, while still connected to igaming, presents an exciting opportunity for growth and learning.
"I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech.” Reuben Abela, CEO of Xace, commented: “Petra's extensive background in the igaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team.
"She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the igaming and fintech industries. With Petra's leadership, Xace aims to strengthen its market position and continue its trajectory of rapid growth."
