Sports betting provider Betby has established a long-term partnership with the world's top-ranked chess player, Magnus Carlsen, who recently won the Greatest of All Time (GOAT) award from FIDE.
This collaboration marks an initiative to integrate the analytical and strategic elements of chess into Betby's sports betting solutions.
Betby CEO Leonid Pertsovskiy stated, "We are thrilled to welcome an iconic figure like Magnus Carlsen to the Betby family.
"His achievements in chess, along with his passion for sports and mastery of decision-making, forward planning, and creativity, make him the perfect global ambassador for our brand."
Worth noting: Magnus Carlsen is renowned for his profound analytical and decision-making skills, having started participating in international competitions from a young age. By the age of 13, he became the youngest grandmaster in the world at the time, and since then, he has achieved many milestone accomplishments, including setting the highest historical chess rating in 2014.
In October 2024, Betby will collaborate with Moonrail Limited BV to provide eSports and sports betting solutions as well as trading and risk management services to support the global operations of CSGOEmpire.
The partnership with CSGOEmpire is part of Betby's efforts to enhance betting functionalities across different markets, offering more choices and risk mitigation tools.
In September 2024, Betby expanded its partnership with 4rabet to target the Asian market with a tailored betting experience.
