The global business landscape is changing rapidly, and with it, financial transactions between companies in different countries have become essential. These are called cross-border payments. As companies seek new growth opportunities, a good understanding of the dynamics of international operations, including consumer preferences in the target market, is vital. In this article, Bazk analyzes how essential it is to offer the most suitable methods to gain public trust.
Cross-border payments: putting customer experience at the forefront
In an increasingly competitive market with strong demand for quick solutions, companies must prioritize a flawless user experience. This includes, among other things, ensuring fast and uninterrupted transactions, which can be challenging in many sectors.
As indicated in the Global Fraud Report 2024, merchants looking to enhance customer experience and expand into new market segments are prioritizing the diversification of payment methods, including real-time options like Pix.
It is understandable that, at first glance, implementing this efficiently may seem like a complex task. However, through strategic partnerships, a company can establish a presence in the Brazilian market, differentiating itself and attracting a consumer base eager for innovation.
Pix: Brazil's favorite payment method
When developing a strategy for Brazil, the role of Pix as a significant factor is essential. Introduced in 2020, this domestic payment system allows for immediate and secure transactions, transforming the way Brazilians engage in financial activities. As expected, the popularity of Pix continues to rise, with the number of transactions recorded setting new records regularly.
For example, on September 6, 2024, Brazil recorded an impressive 227.4 million Pix transactions in a single day, according to data from the Central Bank. This exponential growth demonstrates that Pix is consolidating as the dominant payment method in Brazilian digital commerce.
For international companies looking to enter the Brazilian market, integrating Pix into their platforms is not just an option; it is a necessity. After all, Brazilian consumers prefer methods that ensure speed and security in their transactions – and these are essential characteristics of Pix.
Benefits of Bazk's international payment solution
Easy integration
Bazk offers an international payments solution that allows Pix to be integrated quickly and easily into customer platforms, ensuring a smooth and secure implementation to take advantage of the Brazilian market.
Fast and secure transactions
By combining cutting-edge technologies with extensive anti-fraud experience, Bazk provides a fast, secure payment solution in compliance with Brazilian and international regulations.
Access to the local market
With Bazk's solution, international merchants can accept payments in Brazilian reais and receive them in their preferred currency, effortlessly.
A solution developed by market experts
Bazk has more than six years of experience in the Brazilian market, equipping it with the expertise necessary to navigate the complexities of the local financial system.
Cascading
Bazk's solution facilitates integration with multiple financial institutions, thus ensuring operational continuity and fast transaction processing.
Count on Bazk to enter the Brazilian market
A good cross-border payment solution is essential for global companies that wish to start or expand their operations in Brazil in any sector of the economy. In this sense, by counting on a reliable partner like Bazk, your company can offer an optimized payment experience to Brazilian consumers, gaining the necessary trust to thrive in an expanding market.
Are you interested in exploring this market? Contact us and discover how our solution can facilitate your journey in Brazil!
Source: Bazk
