A recent study conducted with over 800 participants in Brazil by Zimpler, a European company that offers secure payment solutions, concluded that a significant majority (75%) agrees that online betting sites should be more transparent about fees and transaction costs. Most of them also prefer virtual payment methods for greater convenience in their user experience on the platforms.
In Brazil, 37% of people who gamble online choose the platform based on its recognition and 33% exclusively opt for sites that comply with legal obligations. In addition to standing out for the substantial size of its market in terms of financial turnover, Brazil also stands out for the responsibility of gamblers in the frequency of betting activities.
“In Brazil, it is essential to have a payment platform that adjusts to complex or changing regulatory environments, especially in a sector as competitive as online betting. Zimpler's advanced payment platform, along with its team specialized in fraud prevention, has already proven its value in the European betting market. This experience can be extremely valuable at a crucial time for growth in the gaming sector,” said Johan Friis, co-founder and head of iGaming sales at Zimpler.
Another point to consider regarding the technology and trust that Zimpler provides to the Brazilian market is that 34% of the study participants agree that European companies generate more trust than national companies.
It is estimated that there are 22 million gamblers in Brazil and that the average expenditure of most of them is between R$ 50 and R$ 100, companies that do not implement a frictionless payment experience may be losing up to R$ 682 million in revenue if the user does not feel comfortable on the site.
According to statistics from the Central Bank of Brazil, transactions with Pix will continue to grow month by month until 2024, surpassing 5 billion transactions per month. This trend is reflected in the recent study conducted by Zimpler, which shows that Pix leads with over 80% preference for payments and deposits on betting sites.
“Brazil is becoming a model of evolution in terms of financial revolution, and that is why the growth opportunities are significant. The Pix method offers great advantages, as well as responsibilities when providing it to customers. Gamblers do not like being redirected to another landing page when making deposits or payments and encounter possible issues with this page transition,” explains the executive.
“Ensuring that the payment flow is continuous and unobstructed creates a more pleasant user experience and adds value to the company's brand,” concluded Friis.
Zimpler
Zimpler is a leading company in instant banking payment solutions, connecting businesses with over 350 million customer bank accounts across 25 markets.
Founded in Sweden in 2012, Zimpler aims to globally democratize payments and enable growth opportunities for businesses everywhere.
With faster transactions, stronger compliance, and better service, it is a driving force in unraveling complexities and propelling businesses worldwide. Read more at zimpler.com and follow the journey on LinkedIn.
Source: GMB
