The association will convene a virtual talk on November 6th, aiming to discuss marketing strategies.
Mexico.- The Association of Permit Holders for the Gaming Industry in Mexico (AIEJA) will explore the potential of women in this sector, focusing on how marketing strategies can attract new groups of players.
Next Wednesday, November 6th, the event will be held virtually with the purpose of gathering ideas from women involved in the industry to improve the acquisition and retention of players, thus strengthening the business.
One of the keys to achieving this goal is to implement marketing actions that are increasingly effective and precise.
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During the panel, proposals and concrete actions that women can offer to optimize marketing campaigns will be discussed, seeking to expand the target audience and improve retention rates.
Rosa Ochoa will moderate the session, which will feature the participation of Etna Rueda (Big Bola), María Elena Gutiérrez (Jazz Deportes) and Renzo Escalante (WA Technology). Advances in creating a directory of women in the industry will be addressed, there will be a roundtable to analyze the topic, and conclusions will be drawn at the end.
