European sports betting and entertainment companies Superbet Group has joined the European Gaming and Betting Association (EGBA).
Superbet said that its membership of EGBA reflects its “commitment to industry responsibility and to raising the bar on industry standards.” Superbet will contribute to EGBA's ongoing work, including responsible advertising, safer gambling and guidelines for the implementation of the newly agreed EU anti-money laundering rules.
This comes as the incoming European Commission is expected to propose legislation that will impact EU digital sectors, including online gambling.
“This is an important chapter in our journey, as becoming members of EGBA demonstrates our commitment to nurture a sustainable growth for our company, while adhering to the highest standards of compliance across all our markets,” said Albert Simsensohn, chief operating officer of Superbet Group.
“We are prepared to work closely with EGBA, exchanging industry best practices and ensuring that our industry operates in a fair and properly regulated European environment.”
Maarten Haijer, secretary general of EGBA, said: “We’re delighted to welcome Superbet Group to EGBA, further strengthening our industry representation. Superbet’s expertise and market focus will be invaluable to call upon as EGBA continues its drive to set high industry standards and promote a safe and competitive online gambling environment in Europe. We look forward to working with our new colleagues.”
