The new feature allows for a fivefold increase in redirection speed and also improves fault tolerance.
Press release.- SOFTSWISS has announced the introduction of a new geographically distributed redirection feature from Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirection times.
The geographically distributed redirection feature (Geo-Distributed Redirect feature) intelligently directs users to landing pages through regional groups closest to their location. This geographically optimized infrastructure minimizes redirection times, increasing successful visits to the website from referral links. This new feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirection duration between 2.5 and 5 times. In one of the regions, for example, extensive simulation testing showed a reduction in redirection times for users from 1.5 seconds to 300-500 milliseconds: this is one of the fastest responses available on the market. As a result, the implementation of the feature generates a growth of 3.5 to 7 percent in the number of users who successfully reach casino sites. This increase in site traffic, in turn, directly contributes to generating more registrations and deposits.
The geographically distributed redirection feature increases conversions, speeds up redirections, improves fault tolerance and high availability, and enhances service reliability for users worldwide. Even during unexpected challenges, the system dynamically redirects traffic to alternative resources, ensuring a seamless experience.
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Gleb Bichan, product leader at Affilka by SOFTSWISS, said: “With the launch of our geographically distributed redirection feature, we are addressing the needs of clients targeting users around the world. By reducing redirection times and increasing reliability, we enable our partners to provide a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for clients looking to expand their global reach.”
