The European Gaming and Betting Association (EGBA) has welcomed Superbet Group, one of the leading sports betting and entertainment companies in Europe and with a strong presence in Brazil, as its newest member. Superbet will contribute to the ongoing work of the organization, including responsible advertising and safer gambling.
The partnership solidifies EGBA's position as the leading voice of the online gambling sector in Europe and deepens its reach across the continent. Superbet's membership in EGBA reflects its commitment to industry responsibility and to raising industry standards.
Superbet will contribute to the ongoing work of EGBA, including responsible advertising, safer gambling, and guidelines for the implementation of the recently agreed EU anti-money laundering rules. This comes as the new European Commission is expected to propose legislation that will impact the EU's digital sectors, including online gambling.
Albert Simsensohn, Chief Operating Officer of Superbet Group, welcomed the new partnership: “This is an important chapter in our journey, as becoming members of EGBA demonstrates our commitment to nurturing sustainable growth for our company, while adhering to the highest standards of compliance across all our markets”.
“We are prepared to work closely with EGBA, exchanging best practices in the industry and ensuring that our sector operates in a fair and properly regulated European environment”.
“We are very pleased to welcome Superbet Group to EGBA, further strengthening our representation in the sector”, said Maarten Haijer, Secretary General of EGBA.
“The experience and market focus of Superbet will be invaluable as EGBA continues its effort to set high industry standards and promote a safe and competitive online gambling environment in Europe. We look forward to working with our new colleagues”.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, whose mission is to provide millions of consumers worldwide with sports and gaming entertainment through technology.
The group is present in 12 countries, either as an operation or as a technology hub, with the most important being Romania, Belgium, Poland, Serbia, and Brazil. In 2019, the American fund Blackstone, the world's largest manager of alternative assets, made a strategic minority investment of 175 million euros in the company, expanding the brand's global presence.
A leader in compliance and best practices, Superbet is also a member of the International Betting Integrity Association (IBIA), a non-profit trade association that represents the interests of the world's largest licensed online betting companies and operators in terms of integrity. It is also the only brand to have won the award for Best Sports Betting Operator in Central and Eastern Europe four times by the CEEGC (Central and Eastern European Gaming Conference).
Source: GMB
