Through this new agreement, the Hard Rock Bet brand, owned by Hard Rock Digital, will leverage Kambi's new Odds Feed+ product.
Press release.- Kambi Group has reached a historic agreement with Hard Rock Digital, one of the leading sports betting operators in the U.S., to provide its Odds Feed+ solution to the operator's multi-state brand Hard Rock Bet, which is available in eight U.S. states, including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
Thanks to this collaboration, Kambi will provide Hard Rock Bet with its complete range of odds, for both pre-match and live betting, with odds that will uniquely benefit from the power of Kambi's "turnkey" solution for bookmakers as well as Kambi's artificial intelligence trading division, Tzeract. Hard Rock Bet is expected to launch with Kambi's Odds Feed+ in the fourth quarter of 2024.
The full library of Kambi's odds is delivered through a single API integration, giving operators the ability to create their own custom Odds Feed+ package, with the freedom to review on demand. Hard Rock Bet will initially offer a selection of Kambi's global sports odds, however, the flexibility of Kambi's single API provides Hard Rock Bet the ability to add additional international or American sports as needed.
The collaboration with Hard Rock Digital marks a significant milestone in Kambi's long-term strategy. The partnership has great potential to become a significant source of revenue for Kambi, depending on the scope of additional services that Hard Rock Digital adopts in the coming years.
Werner Becher, CEO of Kambi, stated: "This Odds Feed+ partnership with Hard Rock Digital represents another significant step forward for Kambi. The agreement is based on the strategy that Kambi established 18 months ago to leverage our position as a leading global provider of sports betting with the offering of standalone products that uniquely benefit from our turnkey sports betting solutions. Hard Rock is one of the leading sports betting operators in the U.S. and precisely the type of prestigious partner we were targeting as part of this modularization approach."
At booth 2154, the team will share their insights with visitors.
Press release.- 1xBet announced its participation in SiGMA Europe 2024, a prestigious forum for representatives of the iGaming industry, which will take place from November 11 to 14 at the Mediterranean Maritime Hub in Malta. At booth 2154, the 1xBet team will welcome guests, share valuable market insights, and present the opportunities of the 1xPartners affiliate program.
Visitors to the booth can expect a relaxed atmosphere, cocktails, and entertainment, including digital football and a reaction table. The company will raffle off branded gifts: FC Barcelona jerseys, customized AirPods, Nintendo video game consoles, and Nike Air Force sneakers. And everyone will have the chance to win an iPhone 16 Pro Max, an iPad Pro, AirPods Max, an Apple Watch Series 10, and a Yamaguchi Air Travel pillow.
Participants will also be able to win VIP tickets to the match between Paris Saint-Germain and FC Barcelona. The raffles will take place on November 12, 13, and 14, and a Polaroid photo area will be set up for taking memorable photos. "We are looking forward to meeting with partners to share experiences and discuss potential collaborations. Our team has prepared a top-notch product presentation," declared a representative from 1xBet.
