Good Life Plus released its mid-term results up to July 31, 2024. The report shows significant growth, reflecting an expanding active user base, now exceeding 40,000 people, with a Monthly Recurring Revenue (MRR) of approximately £330,000 ($428,437) — a 120% increase since the beginning of the year.
A key development during this period was the establishment of a partnership with a UK mobile network operator, aimed at increasing Good Life Plus's visibility in the UK.
In terms of funding, the company raised £2.03 million in March and secured an additional £2 million in October. These funds are intended to support customer acquisition plans, operational improvements, and more partnerships as Good Life Plus continues to establish its position in the lottery and rewards market.
It is worth noting: Looking ahead, the board remains focused on achieving the goals for the fiscal year 2025/26, with a focus on user growth and ongoing expansion both within the UK and internationally.
Earlier in 2024, the company announced the appointment of former CEO of Allwyn Entertainment, David Craven, as non-executive chairman in February.
Craven, who had served at Allwyn, brings extensive industry experience. At Allwyn, he was involved in the application for the UK National Lottery license and led the acquisition of Camelot. His experience is expected to support Good Life Plus's strategic expansion plans, including strengthening operations and exploring new markets.
