GR8 Tech has expanded the reach of an in-house affiliate marketing service to the wider igaming industry after recent growth.
Mariia Shmelova, head of the Aff.Tech affiliate platform, said the solution has grown “beyond our expectations.”
Aff.Tech offers clients data management solutions, real-time control functions for key insights and data access permissions.
The platform further supports campaign tracking through custom S2S requests and parameters. It allows “simplified” postbacks for registrations, deposits and actions across multiple campaigns, GR8 Tech said.
The parameters on Aff.Tech are customisable, allowing operators to gather data points for “refined campaign management,” it added.
Shmelova said: “Aff.Tech was initially created to manage in-house affiliate marketing, but it has grown beyond our expectations.
“Now, it’s a scalable solution for companies looking to expand their reach and streamline program management. Our platform empowers operators to optimise efforts and enhance profitability with its advanced, user-friendly features.”
Cost control and commission flexibility and customisable commission structures are further key features of Aff.Tech.
The platform’s smartlink feature allows affiliates to manage traffic through a single link with segmentation by geolocation, language and other factors.
“As Aff.Tech evolved, we recognised its potential as a standalone product for operators seeking to boost traffic and improve affiliate programs without being tied to a larger platform,” said GR8 Tech’s chief business development officer, Yevhen Krazhan.
“Whether you're part of the GR8 Tech ecosystem or looking for an independent tool, Aff.Tech offers the flexibility, control and scalability to help brands drive growth effectively.”
