In just a few days, more than USD 6.3m was wagered on the outcome of the contest between Harris and Trump.
United States.- Just weeks after a US court allowed betting on the outcome of the presidential elections between Kamala Harris and Donald Trump, scheduled for November 5, millions of dollars are being wagered to predict who will be the next president.
Bets in favor of Harris ranged from 48 percent to 50 percent on Friday on the Interactive Brokers platform, which took advantage of the legalization of this market, allowed on October 2, in a country where regulatory authorities have fought a long battle against electoral markets.
It is worth noting that before the October 2 ruling, there were only two legal betting markets in the United States, which had obtained exemptions due to their link with research projects and the strict limits on betting participants.
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Following the ruling, the betting market was activated after a Washington court's decision, allowing Kalshi, a startup that has been trying to introduce political betting in the US for years, to capture bets while appeals against regulators are resolved.
In just a few days, more than USD6.3m was wagered in the contest between Harris and Trump, and users were also betting on which party will take control of the House of Representatives and the Senate.
The average bet in esports increased by 17.6 percent compared to the previous quarter.
Press release.- Esports have seen explosive growth in the third quarter of 2024, doubling the turnover compared to the previous quarter. The average bet in esports increased by 17.6 percent quarter-over-quarter. SOFTSWISS, a global technology expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.
The top five sports by gross gaming revenue (GGR) remain consistent: football, tennis, basketball, table tennis, and electronic football. For the second consecutive quarter, eFootball has surpassed Counter-Strike 2, indicating a shifting interest within the esports sector. However, football continues to dominate, contributing nearly half of the total GDP.
The average live bet grew by 10 percent quarter-over-quarter, a positive development for operators, as live betting accounts for 78.6 percent of the turnover. The SOFTSWISS Sportsbook team explained that it is actively improving the live betting experience, aiming to capitalize on this trend and provide operators with even greater revenue opportunities.
The average bet grew by 9.7 percent quarter-over-quarter in the third quarter of 2024, and the number of bets increased by 18.7 percent. GGR experienced modest growth of 1.5 percent quarter-over-quarter.
Despite the large number of projects launched for the Euro 2024, monthly statistics show that with the right promotion strategies, projects continue to perform successfully even after such massive events.
Alexander Kamenetskyi, director of SOFTSWISS Sportsbook, stated: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of esports presents new opportunities; for specialized projects targeting specific audiences, esports events can also serve as an effective starting point.”
And he added: “We continuously focus on growth and product development, enhancing features and user experience to drive greater engagement and profitability for our partners.”
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SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to obtain certification in Brazil, conducted by an authorized testing laboratory. Additionally, for the South African market, SOFTSWISS Sportsbook has recently integrated a horse racing module. This addition offers operators new business opportunities by covering more than 2,400 local and international races monthly. The solution attracts players with race cards, silks, and multiple types of bets, while providing operators with unique masks and settings to align with various brand identities.
The SOFTSWISS team is working on the iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and industry expert insights. This report, covering areas such as regulation, marketing, technology, and business growth, provides a data-driven perspective on the trends that will shape the coming year. The SOFTSWISS team shares the opportunity to join the waiting list.
