SOFTSWISS has reinforced its Affilka affiliate management system by launching a Geo-Distributed Redirect feature.
The new feature is said to “intelligently” route users to destination landing pages via regional clusters closest to their location, aiming to minimise redirect times and increase successful website visits from referral links.
SOFTSWISS’ latest affiliate-focussed innovation has been designed for scalability across multiple regions, allowing all of its partners to enhance their performance globally.
As a result of adding the Geo-Distributed Redirect feature, SOFTSWISS has reduced redirect duration by between x2.5 to x5 across different regions.
The igaming solutions provider referred to one region where extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds. SOFTSWISS claims this is “one of the fastest responses available in the market”.
These figures support the growth of 3.5% to 7% in users successfully reaching casino sites, further supporting more registrations and deposits for Affilka partners.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, commented: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide.
“By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
