ESPN Bet and Penn Entertainment have launched the next step in their long-term plan to compete with top online sportsbooks, aiming to deliver a unique user experience by powering their app through the Worldwide Leader in Sports.
ESPN Bet accounts can now be linked directly to Disney ESPN accounts through the sports betting app’s settings tab, the “My Bets” tab, and various prompts throughout the user journey, Penn announced Friday. The latest versions of the standalone ESPN app and ESPN.com also provide access to linking.
Account linking opens the door to further personalizing betting experiences based on a user’s ESPN fantasy team or favorite sports team or player and aligns with Penn’s main selling point for executing the $1.5 billion ESPN deal.
