Play'n Go and Hard Rock Digital have reached an agreement to offer new games to online casino players in New Jersey.
Through this partnership, players using the Hard Rock Bet online casino platform in New Jersey will be able to play games such as "Piggy Blitz" and "Book of Dead".
This agreement also further expands the supplier's business scope in the United States, having already partnered with operators in four states in the region, and most recently with DraftKings in Pennsylvania and West Virginia.
Magnus Olsson, Chief Commercial Officer of Play'n Go, said: "We are thrilled to expand our business portfolio in the US through new operator partnerships, and working with a well-known brand like Hard Rock Digital is a significant achievement for us.
"New Jersey is a key state for our business in the US, and we are excited to offer our top casino game content to players at Hard Rock Bet. We believe this partnership will be very beneficial for both Hard Rock Digital and Play'n Go, and we expect many mutual successes in the coming months and years.
Good news: Hard Rock Bet makes its debut in New Jersey
"Play'n Go remains committed to staying active in every regulated market globally and continues to grow in the US. Partnering with Hard Rock Digital is crucial for our long-term success in the region."
Grant Williams, Senior Vice President – Casino at Hard Rock Digital, added: "We are delighted to partner with Play'n Go to add their entertaining games to our top platform in New Jersey, which features over 2,000 games. We are committed to making Hard Rock Bet the best gaming venue and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest game selections on the market."
During G2E 2024 in October, Gaming America heard a presentation from Play'n Go's Olsson, the CEO, who described the supplier's plans to enter the US iGaming market in 2025.
