Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-based casino game aggregator. Together, the two companies will provide highly personalized and data-focused experiences, designed to enhance player engagement and drive operator success.
The multifunctional platform of Atlaslive empowers sports betting and casino operators with a customizable and scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they are focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive's casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea's aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: "At Atlaslive, our goal is to provide operators not just with a powerful platform, but also the tools and content they need to excel in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while also adding sophisticated data insights that help our partners design personalized player experiences for their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, the Atlaslive platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to create personalized campaigns and offers based on player behavior, increasing engagement, retention, and ultimately revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are excited to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but also the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for the companies and operators we serve globally.”
By bringing together Atlaslive's dynamic platform and Alea's data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
Atlaslive, formerly known as Atlas-IAC, underwent a brand repositioning campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators.
The key components of the Atlaslive platform include sports betting, casino, risk management and anti-fraud tools, CRM, bonus engine, business analytics, payment systems, and retail module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
Source: GMB
