Betano, a premium sports betting and gaming brand under Kaizen Gaming, announced the launch of an innovative in-game visualization tool for the National Basketball Association (NBA) games.
Starting this season, Betano customers will be able to watch and engage in live games as if they were playing a video game.
This new feature, powered by computer vision and artificial intelligence technologies, captures real-time data points and transforms them into 3D visualizations, presented in a highly personalized stream format, allowing fans to choose their viewing angles and enjoy every block, shot, and score from their preferred vantage points.
Betano's collaboration with Sportradar to introduce this new gaming feature continues its commitment and passion for creating unique, unparalleled fan experiences in every sport.
George Kourakos, the Head of Innovation at Kaizen Gaming, stated: "Artificial intelligence, particularly computer vision technology, is helping to completely transform the fan experience at sports events.
More and more fans want to control how they watch and engage with sports events, thereby creating their own personalized experiences. We are excited to introduce a new way of watching matches that allows fans to choose their preferred angles.
We will continue to focus on innovation, enabling our users to engage with their favorite sports in new ways while always maintaining a responsible attitude."
The new feature on the Betano platform is launched at the start of another captivating NBA season. In addition to offering games through its platform, Betano also supports Giannis Antetokounmpo's collaboration with the world's top basketball league.
This two-time NBA MVP and 2021 NBA champion has been serving as Betano's global brand ambassador since 2023.
