Salsa Technology participates in SiGMA Europe, which takes place from November 12 to 14 in Valletta, Malta, aiming to establish and strengthen partnerships with game providers who wish to expand into the Latin American market. Representing the company at the event will be the head of marketing & sales, Eliane Nunes, and the manager of support and operations, Cathiussa Canez.
The Salsa Gator, a content aggregator from Salsa Technology, already positions itself as a strategic bridge for providers looking to replicate their success in Brazil and other LatAm countries, such as Peru, in other markets.
With a content curation specially focused on the profile of local players and features developed to facilitate the life of operators, the aggregator ensures, with a single integration, access to a library that gathers more than 19,000 certified games from leading studios, aligned with the regulatory requirements of the region.
However, the expansion into Latin America involves challenges that go beyond simple content translation. The region, like Brazil itself, is distinguished by cultural diversity and nuances that require a personalized approach.
The head of marketing and sales at Salsa Technology, Eliane Nunes, said: “Copy + paste does not work here. It is essential that providers adapt their offerings so that the content resonates with the local audience. Salsa offers much more than a content distribution platform, but also a strategic partnership that seeks to maximize the impact of operations in Latin America, creating a solid connection between providers and operators”.
In addition to the advantages that Salsa Gator offers to providers and operators, the executives from Salsa will be prepared to discuss other solutions aimed at the LatAm market, such as the PAM Salsa Omni platform.
Certified by GLI and already in operation in the regulated Brazilian market, Salsa Omni provides flexibility and autonomy to operators, with a robust and intuitive backoffice.
Salsa Technology is a leading B2B company that develops regulation-ready solutions for the iGaming industry, especially in Latin America and Brazil, including a management platform for regulators, Salsa Safe.
Salsa provides a customizable and scalable iGaming platform (Salsa Omni) with a native mobile app (Salsa App), integrated Sportsbook, agent management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features more than 19,000 titles from over 110 providers, including a portfolio of localized video bingo games developed by Salsa Studio.
Through its consulting and services hub, Salsa offers solutions such as customer support, marketing intelligence, and licensing consultancy, among others.
To learn more: www.salsatechnology.com.
Source: GMB
