The Chief Operating Officer of SOFTSWISS spoke with Focus Gaming News about the company's participation in SiGMA Europe, the products that will be showcased there, and their future expansion plans.
Exclusive interview.- One of the most significant events in the iGaming industry, SiGMA Europe 2024, is just around the corner. SOFTSWISS will participate in the exhibition, which will bring together more than 27,000 delegates and 550 speakers from around the world.
Before the event, Vitali Matsukevich, the COO of SOFTSWISS, spoke with Focus Gaming News about the exhibition's expectations, the company's plans, and SOFTSWISS's most successful products.
What solutions will SOFTSWISS present at the exhibition?
We have just concluded our third-quarter review of SOFTSWISS's star products: ‘Game Aggregator’, ‘Sportsbook’, ‘Jackpot Aggregator’, and ‘Affilka’ by SOFTSWISS. We are excited to share not only the impressive growth these products have shown for our clients but also the latest features, functionalities, and expansions into new markets.
Currently, the SOFTSWISS team is on track to obtain certification in Brazil through an authorized testing lab. We have also made significant progress in South Africa, where SOFTSWISS Sportsbook recently integrated a horse racing module, along with lottery and retail offerings.
Our European efforts also continue strongly. For example, ‘Jackpot Aggregator’, our youngest product focused on enhancing player engagement, recently obtained certification in Bulgaria and is expanding its functionality.
What can attendees expect from SOFTSWISS at SiGMA Europe?
This year, at SiGMA Europe, we are bringing back our award-winning concept ‘Grab Success in igaming’, inspired by the vibrant culture and natural beauty of Malta. The Maltese crab is our visual theme, symbolizing the determination and resilience so essential in the electronic gaming world. Last year, this concept earned us recognition, as our Malta-based campaigns were awarded as the best in the igaming sector at the «EGR Marketing and Innovation Awards».
With the Maltese crab, we aim to convey strength and reliability, which we consider crucial for success in this industry. We look forward to discussing with clients and partners how our solutions can help them achieve their goals, while building reliable partnerships and making well-thought-out decisions in a competitive landscape.
What growth target has been set for the development team by the end of the year?
We are guided by one of our core values: «We Excel». This means that our success is based on technological excellence, continuous improvement, and the best talents in the industry. Our goal is to attract the best talents in the industry and ensure that current team members are equipped with the latest skills and tools to drive innovation and support our strategic objectives.
See also: SOFTSWISS launches Multi-Awards: a new way to distribute winnings
The company was awarded as Employer of the Year at the SBC Awards 2024. How does SOFTSWISS prioritize employee engagement and what types of activities has the company recently organized to promote this engagement?
At SOFTSWISS, employee engagement is an absolute priority and we are honored to be recognized as Employer of the Year at the SBC Awards 2024. We are always looking for ways to create an inclusive and supportive environment for our team. For instance, during “Pink October”, we organized activities to raise awareness about breast cancer, such as educational sessions and webinars on mental health, and even covered the cost of medical exams to encourage early detection.
In November we also participated in the Movember movement to support men's health. We conducted fun activities like mustache and beard competitions and fitness challenges, and offer complimentary medical check-ups. Our goal is to create a culture that supports overall well-being, where our employees feel valued and connected. These initiatives really help to unite our team and keep them engaged.
What opportunities does SOFTSWISS see in its participation in SiGMA Europe?
SiGMA Europe is an exciting opportunity for us at SOFTSWISS to interact with industry peers and share insights on critical topics in igaming. I will participate in a public discussion on “How to choose a safe crypto casino”, which is especially relevant as more operators look to enter the crypto space.
