Thanks to this partnership, the mobile gaming operator ZenSports (owned by VIP Play, Inc.) will leverage the turnkey solution from Kambi, a leader in Tennessee, with ambitious plans to enter other markets in the future.
Press release.- Kambi Group has signed a multi-year agreement with VIP Play (VIPZ) to provide its turnkey technology to the American sports betting operator ZenSports in various markets.
ZenSports, which is owned by VIP Play (formerly KeyStar Corp), a public company that acquired ZenSports in 2022, will initially deploy Kambi's market-leading technology in Tennessee, where it has been operational since its launch in 2023 and holds an active license to provide mobile sports betting services. The company also has ambitious plans to expand its footprint in various markets, aiming to enter several additional US states in the future.
Under the terms of the agreement, ZenSports will enhance its current offering of mobile sports betting by leveraging the cutting-edge turnkey solution from Kambi, which has proven to offer speed, stability, and flexibility in highly competitive markets worldwide. ZenSports aims to use Kambi's comprehensive sports betting solution to create a premium customer-focused experience by delivering an interactive front-end that includes market-leading customer engagement tools.
Werner Becher, CEO of Kambi Group, stated: "We are thrilled to welcome VIP Play to the Kambi network as they adopt our trusted turnkey solution. They have ambitious growth targets, and we look forward to supporting these efforts with Kambi's market-leading sports betting technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative and customer-centric experiences."
