Passport Technology Thursday announced that its Lush loyalty and rewards platform and Mira player enrollment kiosks will be deployed by Fortune Bay Casino Resort in Tower, Minnesota
The casino is operated by the Bois Forte Band of Chippewa.
“The Bois Forte Band of Chippewa have put so much into the Iron Range and have made a demonstrative impact to the lives of band members and the neighboring community,” said Passport CEO Diallo Gordon in a statement. “We are grateful to have Fortune Bay as a part of our loyalty family and are thankful for the opportunity to be a part of their Wild Edge transformation”.
The Lush loyalty platform provides tools for casino operators to drive player acquisition, player engagement, player retention, and tier progression through gamification, customizable player promotions and dynamic offers.
“The Lush platform is going to be an incredible addition for our guest and players club team, said Fortune Bay Director of Marketing Hannah Lehti in a statement. “We’re excited for our customers to experience the enhanced benefits of our upgraded players club.”
With the HTML5, cloud-based loyalty and rewards platform, operators can customize an unlimited number of branding, marketing, promotion, and gifting options through Lush’s secure web application. Fortune Bay’s Wild Edge Rewards Club members will benefit from patron self-service features, a games library, hotel offers, virtual drawings and enrollment and reprint via Lush and Mira.
“We will continue to be aggressive across the Midwest and Minnesota, specifically,” said Passport Chief Revenue Officer Jason King. “Fortune Bay is an amazing property, and we are pleased to be a part of their customer journey.”
