Bally’s Corporation’s Pink Your Drink campaign in October raised $12,500 for the American Cancer Society’s mission to end breast cancer.
Throughout the month, Bally’s, in partnership with Teremana Tequila, Cointreau, and American Beverage Marketers, featured two specially crafted beverages, the Pink Your Drink Margarita and the Pink Your Drink Mocktail, at participating properties in the U.S.
“We are excited to celebrate the results of our annual Pink Your Drink campaign raising $12,500, which not only allows us to create unique and delicious beverages but also enables us to contribute to the important work of the American Cancer Society,” said Bally’s Corporation President George Papanier in a statement. “By partnering with renowned brands like Teremana Tequila and Cointreau, we aim to raise awareness and funds for breast cancer research and support, while providing our guests with an exceptional experience.”
The Pink Your Drink Margarita was a blend of Teremana Blanco tequila, Cointreau, RE`AL watermelon and raspberry puree, pressed lime, and simple syrup. The Pink Your Drink Mocktail offered an alcohol-free alternative with soda water.
Each participating property donated $1 to The American Cancer Society for every Pink Your Drink cocktail or mocktail sold. Bally’s Corporation also contributed $10,000 to the ACS.
Participating Bally’s properties included Bally’s Atlantic City; Bally’s Dover; Bally’s Lincoln; Bally’s Tiverton Casino Hotel; Bally’s Black Hawk; Bally’s Evansville; Bally’s Kansas City; Bally’s Quad Cities; Bally’s Lake Tahoe; Hard Rock Hotel and Casino Biloxi; Bally’s Chicago; and Bally’s Shreveport.
