The Kambi Group, a provider of premium sports betting solutions, has signed a multi-year agreement with VIP Play to deliver its market-leading Turnkey Sportsbook technology to the US mobile sportsbook operator ZenSports across multiple markets. The first phase of the agreement includes launching in Tennessee, with ambitious plans to enter additional sectors in the future.
ZenSports, acquired by VIP Play (formerly KeyStar Corp) in 2022, will initially deploy Kambi's market-leading technology in Tennessee, where it has been in operation since its launch in 2023 and is actively licensed to provide mobile sports betting services.
The company also has ambitious plans to expand its presence in multiple markets, aiming to enter several additional US states in the future.
Under the terms of the agreement, ZenSports will upgrade its current mobile sports betting offering by leveraging Kambi's cutting-edge Turnkey Sportsbook solution, proven to provide speed, stability, and flexibility in highly competitive markets worldwide.
ZenSports intends to use Kambi's comprehensive sports betting solution to create a premium, customer-centric experience, providing an interactive front-end that includes market-leading customer acquisition tools.
Werner Becher, CEO of Kambi Group, said: "We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our reliable Turnkey Sportsbook solution. They have ambitious growth goals and we look forward to supporting these efforts with Kambi's market-leading sports betting technology and services."
"This collaboration exemplifies our commitment to empowering operators focused on creating innovative and customer-centric experiences".
Bruce Cassidy, CEO and chairman of the board of VIP Play, commented: “This partnership with Kambi is a crucial step for VIP Play as we work to establish a top-tier sports betting presence in the US”.
"The market-leading technology of Kambi and our internal capability to build proprietary technology on the Kambi platform will allow us to offer a first-class interactive sports betting experience and a mutually beneficial partnership for the coming years”.
Source: GMB
