Pay4Fun, the first payment institution operating in the entertainment and sports betting segment to be authorized by the Central Bank of Brazil (Bacen), has just launched its first advertising campaign outside the digital environment. Created by Daxx Omnimedia agency, the initiative aims to leverage the rapid growth of the betting sector in Brazil, promoting the institution's digital account and highlighting its personalized customer service.
Unlike traditional campaigns that usually feature celebrities, Pay4Fun has chosen to feature its own employees as the protagonists of the action. The initiative aims to reinforce transparency, presenting to the public the people who make the company's operations happen.
Since the beginning of its activities, Pay4Fun has been committed to transparency, providing information such as name, CNPJ, and address at the footer of its website. With the campaign, which celebrates the excellence of its performance symbolized by the five stars, Pay4Fun also highlights the diversity of its team – a reflection of its culture and the values that support its trajectory.
The campaign runs until December 15 and is being broadcast on digital panels (DOOH) located near major sports arenas and in transportation vehicles such as Uber and 99, as well as screens in newsstands and bus shelters.
The schedule includes showings on Wednesdays, Saturdays, and Sundays, on strategic days for the sports audience. The target cities include São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and Curitiba.
The launch marks a significant step for Pay4Fun, which, for the first time, launches a campaign directly aimed at end-users. Until now, its actions were focused on B2B marketing.
Now, the fintech positions itself to reach a broader audience, offering solutions that make users' lives easier, expanding its operations beyond sports betting. Although it has a predominant presence in the betting market, Pay4Fun's digital account was developed to be accessible to all user profiles.
"We want people to know that, in addition to technology, we are a company of people for people, with agile and human customer service. This campaign is an important milestone to show the essence of Pay4Fun and, at the same time, strengthen the launch of our digital account", points out Fabrício Murakami, CMO and co-founder of Pay4Fun.
Founded in 2018, Pay4Fun is the first payment institution operating in the sports betting sector to receive authorization from the Central Bank of Brazil. The company reached the mark of R$ 8.1 billion in financial transactions in 2023.
In 2024, the company won the category of Payment Innovation at the SBC Awards and reached the 10th place in the GPTW medium-sized companies ranking.
In 2023, the company earned the RA 1.000 seal from Reclame AQUI, the 3rd position as the best financial service company to work for in the GPTW and the 2nd classification in the SBC Awards in Barcelona, as payment innovation of the year.
Source: GMB
