The Jovem Pan Group announces a partnership with KTO, a global sports betting platform that is fully legalized and compliant with Brazilian law regulations. Jovem Pan Esportes is one of the main arms of the conglomerate and stands out with sports content on YouTube. The space will be the stage for KTO activations, enhancing the reach and impact of the actions.
The collaboration between the Jovem Pan Group and KTO will cover various fronts, including merchandising with sports talents, vignettes during programming, commercials during breaks, as well as radio spots, "golden tips" (special tips for viewers) and a broad digital presence on social networks and on the official Jovem Pan website.
Paula Carvalho, marketing state manager of KTO, explains that the partnership with Jovem Pan represents another important moment for the brand in Brazil: “We see it as a strategic move, which will contribute to the visibility of the brand and, mainly, will bring us even closer to our audience”.
“Furthermore, it will be an important space to encourage responsible gaming to as many people as possible. We are excited about this opportunity which, surely, will bring great results for both brands”, adds Carvalho.
Klayton Cavalcante, commercial manager of the Jovem Pan Group, highlights: “We are extremely happy with this new partner in our sports programming. Together, we will work to achieve KTO's goals, and we are confident that this will be a long-lasting and very productive partnership, which will add value to both brands and bring a new level of experience to our viewers and listeners".
Source: GMB
