Entain has appointed one of the top names at a US multinational food company as its new chief operations officer.
Dafne Guisard, who will step into the role at the gambling operator on January 13, spent two years at the Kraft Heinz Company as chief strategy, transformation and digital officer.
She spearheaded the company’s 10-year growth strategy and developed new operational models.
At Ladbrokes and Coral owner Entain, Guisard will lead on global strategic planning, the customer service organisation and M&A integration.
“Reflecting on this new chapter, I’m reminded of how pivotal moments often shape our journeys. Joining a company with 30+ iconic brands and working alongside 30,000 talented colleagues across 20+ offices worldwide, is both an incredible opportunity and a true honour,” Guisard said.
“Special thanks to our CEO, Gavin Isaacs, and the entire ExCo—Rob Wood, Sameer Deen, Satty Bhens, Melanie Tansey and Simon Zinger—for your trust and warm welcome.
“I am deeply inspired by your collective vision, drive and commitment to innovation and excellence.
“To everyone across Entain—our teams, partners and customers—I'm ready to embrace this transformative journey together, elevate customer experiences and make the extraordinary possible.”
Prior to her time at Kraft Heinz, Dafne spent nine years at Anheuser-Busch InBev in various leadership positions.
Isaacs said: “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale.
“Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion.
“Dafne will be a tremendous asset to Entain.”
