As perhaps best evidenced by its upcoming rights deal with Netflix, WWE is quietly one of the more forward-thinking sports media properties out there.
But when it comes to the idea of integrating sports betting with scripted matches, the pro wrestling giant has determined that to be a bridge too far.
On Thursday, TKO chief operating officer Mark Shapiro joined CNBC’s Alex Sherman for a wide-ranging conversation regarding the latest happenings at the company formed by the merger between UFC and WWE. And when Sherman brought up his previous report from May that WWE was in talks with state regulators regarding the legalization of betting on pro wrestling matches, Shapiro quickly shot the idea down.
