The Association of Radio and Television Broadcasters says that the current rules for advertising are strict.

Gustavo Binenbojm stated that the current regulation is “legitimate and aligned with the best international practices. In our view, this law contains no evident errors. The legislator established very strict guidelines and restrictions on advertising for fixed-odds betting houses, complemented by ordinances from the Ministry of Finance and by self-regulation promoted by advertisers, media outlets, and advertising agencies gathered in Conar,” Binenbojm declared. 

“In other words, the idea of responsible gaming that permeates the entire law has reached a model regulated by the State, absolutely legitimate and aligned with the best international practices,” he affirmed.

Binenbojm also said that the law is a political decision of the “representatives elected by the Brazilian people not to turn a blind eye to reality. Closing their eyes would push bettors of this type of lottery towards illegal gambling, without regulation, without consumer protection, without tax collection,” he stated during the hearing at the STF.

In his opinion, online betting is already a reality in Brazil and it is necessary to give time for the regulation to take effect.

Position of Conar

The vice-president of the National Council for Advertising Self-Regulation (Conar), Juliana Nakata Albuquerque, highlighted that self-regulation is advancing in Brazil based on international experiences, from countries like India and France. 

Juliana emphasized that the council is self-regulating regarding age restrictions and advertisements made by influencers about bets. She also communicated that Conar conducts monitoring rounds to prevent abusive advertising and that this information will be public by the end of the year.

Source: GMB