During the event that took place over two days, topics such as advertising and the use of artificial intelligence were discussed.
Spain.- The autonomous city of Melilla organized an event on online gaming, reaffirming the industry's strength in the city. The event became an opportunity for industry stakeholders to meet and discuss current trends.
During the meeting that lasted for two days, about sixty people participated in roundtable discussions to address issues related to the gaming industry. Various topics such as advertising in the sector or the use of artificial intelligence, its challenges and opportunities, were discussed. Digital marketing was also covered, exploring strategies and tools that can enhance the impact of sector companies in the city and internationally.
According to the local media Melilla Hoy, the organizer highlighted that the event attracted significant foreign companies that are considering their potential establishment in Melilla. These companies seek to take advantage of the city's tax benefits, which could further boost the sector's development.
Operators, administrations, journalists, auditors, and technical profiles in areas such as artificial intelligence and digital marketing participated in the sessions. The event was open to the general public.
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In other news, in September, the General Directorate of Technological Innovation of the city of Melilla, in collaboration with the National Institute of Cybersecurity (INCIBE), held a cybersecurity event focused on children.
The main goal was to educate the youngest about the importance of security in the digital world. Through mini-competitions, interactive activities, and serious games, participants were taught to navigate the internet safely and responsibly.
