Golden Whale Productions has formed an alliance with SYNOT Games to offer the studio its range of in-house AI and Machine Learning tools.
The Malta-based igaming supplier has gained access to Golden Whale’s proprietary prediction models as a result of the deal, allowing the firm to deploy automated systems that ‘analyse and respond to game play data before providing recommendations for improvement’.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, commented: “Golden Whale are very happy to announce the details of our latest strategic partnership with SYNOT Games and we’re really looking forward to working alongside a business with such a strong track record in igaming.
“It’s my firm belief that both predictive solutions and machine learning in general have an increasingly important role to play in the game development and sales process – and armed with our powerful technologies, we’re certain SYNOT will be well-placed to capitalise on this in future.”
Utilising the AI and ML services will provide SYNOT with data that can help the developer to drive activity and game distribution, therefore strengthening the studio’s customer base across the 30 nations where it operates.
Filip Hlaváček, Chief Product Officer at SYNOT Games, added: “At SYNOT Games we’ve long prided ourselves on adopting cutting edge technology across our games and solutions, so teaming up with a pioneering data science company like Golden Whale was an obvious fit for us.
“We believe that the insights their predictive models will provide for our business across all facets of customer engagement and game distribution will prove to be a major asset for us and we’re extremely optimistic about what we’ll be able to achieve together going forward.”
SYNOT Games Product Manager, Katarina Ružičková, recently spoke to CasinoBeats about the studio’s new in-house Player Engagement and Acquisition tool that aims to make it “easier for operators to create compelling promotions”.
