SunBet, the fast-growing South African online sports betting brand and digital arm of Sun International, has extended its partnership with Bede Gaming following a period of record-breaking performance.
The renewal underscores Bede’s integral role in supporting SunBet's rapid growth in the competitive South African iGaming market.
The extended agreement coincides with SunBet’s impressive H1-24 performance, which highlights a 72% year-over-year increase in revenue and a parallel 72% growth in active player numbers, driving EBITDA growth of 89%.
Bede Gaming’s robust platform has proven instrumental in helping SunBet meet these goals while providing cost-effective, tailored services for operational efficiency.
Bede Gaming, known for its advanced iGaming solutions, has continuously expanded SunBet’s offerings since launching SunBet Slots in 2022.
Over the past year, Bede has integrated seven new game providers into SunBet’s platform, enhanced Kambi Sportsbook integration, and delivered bespoke training for SunBet’s team on the platform’s powerful rules engine and bonusing suite.
Bede’s partnership has provided further support in 2023 by:
Colin Cole-Johnson, CEO of Bede Gaming, commented on the contract renewal, stating, “It’s been fantastic to see SunBet’s growth throughout our partnership. This contract extension highlights our dedication to supporting our customers at every critical stage of their journey.”
SunBet has worked with Bede since 2017, initially offering sports betting and live casino options to South African players. However, following regulatory changes in August 2022, which permitted online slots in South Africa, SunBet has successfully expanded its digital portfolio on Bede’s platform, significantly boosting its performance metrics.
Simon Gregory, CEO of SunBet, expressed optimism about the future, saying, “Bede has been a dependable partner, consistently supporting our growth with top-quality expertise. As we approach new market expansions across Africa, I am looking forward to further successes together.”
This partnership expansion signals SunBet and Bede’s shared commitment to innovation and growth as they continue to evolve in the dynamic African iGaming landscape.
