Wildz is the flagship brand of iGaming company Rootz, which has now launched sports betting.
This sports betting will be integrated with Wildz's already operational online casino, featuring the casino's look and feel to help players transition to the new product.
In addition to allowing players to bet on a variety of sports, it also offers streaming content, 24/7 live broadcasts, live chat features, podcasts, and other additional features.
The sports betting itself adopts a card layout, including a super bet called "Daily Bet," which is a free prediction game. To increase player engagement, sports betting will also utilize shared betting and influencer betting.
Personalization is also an important aspect of Wildz sports betting, offering customized bets and "For You" widgets, with product customization supported by Altenar.
Rootz CEO Sam Brown stated: "Wildz's marketing strategy has always been about getting more, and that's exactly what customers can expect. They can not only enjoy the world-class online casino experience they expect, but if they wish, they can also try competitive sports betting.
Good news: Rootz CEO Sam Brown attended the Huddle conference in August, discussing many topics
"This is an unprecedented form of entertainment; we believe Wildz will lead our own brand and become a benchmark for our competitors. Our near-term goal is to expand Wildz's products to all our markets, allowing players to enjoy the full experience globally."
Rootz Sports Betting Director Mark Simmonds added: "Wildz was founded by sports enthusiasts, so our goal has always been to provide a sports betting product based on our existing success.
"Hosting sports betting on the same platform allows players to more easily realize their preferences; they can play a few rounds on slots, then bet on their favorite sports and matches. They don't need to bother registering on other sites. We chose to build our sports betting in a format recognizable to casino players, so fans of both game styles can enjoy the full package in one space."
Similarly, last week, the Comeon Group launched a sports betting product in Ontario, Canada, two years after the company first obtained a gambling license to offer casino games in the region.
