Is it challenging to identify the main GEOs targeted for an iGaming campaign? Problem solved. After extensive research, this article gathers some important insights. Today's study reveals the key regions to target with the aim of increasing traffic, generating more conversations, or adjusting current strategies. And the best part? Anastasiia Valiaieva, the senior account strategist at Propeller, will discuss what is working and what is not in each location.
Revealing the main iGaming hotspots worldwide
Which countries top our list based on the latest insights from our statistics? Brazil, India, and Vietnam lead the pack. Let's explore what attracts the audience in these regions and how one can refine the approach to achieve impressive results.
Brazil (BR)
Starting with Brazil, this GEO leads with a staggering 27.23 billion impressions – about 13.58% of the total traffic. This region is growing, and if a company is not yet targeting this country, it is missing the opportunity to reach a highly engaged audience.
Anastasiia points out: "Brazil is a market not to be missed, especially with the increase in the Survey exit ad format.” She also suggests testing Finance and Sweepstakes types of research in separate campaigns to consider the best results.
She continues by saying that, if one is to use Direct Click traffic in this region, it may have smaller volumes than others. However, it is easy to find high conversion zones, which makes it valuable and competitive. But how to effectively enter the Brazilian iGaming market?
It's quite simple: by capitalizing on the country's official language, Portuguese. Very few citizens speak English, so the best bet to reach the heart of the Brazilian audience is to speak their native language.
As we delve deeper into this region, we discover that retargeting can be a useful tactic to convert users. Brazilian players often care about value and are driven by bonuses.
Thus, aligning campaigns with these strategies can be very effective in this market. Moreover, Anastasiia recommends monitoring performance by state and optimizing accordingly. This is necessary, as the prices of the first deposit (FTD) can vary significantly between different regions.
India (IN)
Next comes India, an Asian country with 11.66 billion impressions (about 5.82% of the total traffic). A notable factor responsible for this is the players' passion for mobile games. With over 1 billion smartphone users in India, the region has become a goldmine for advertisers.
Moreover, when targeting the GEO with such large volumes, one must pay attention to optimizing zones and subzones. The Subzones feature of PropellerAds is a real game-changer for this GEO, as it ensures precise optimization and, therefore, a carefully invested budget.
According to insights from our experts, Rummy Games dominate the Indian iGaming market. However, this does not mean that others cannot compete for high rollers in the country. Indeed, the traffic volumes in India are huge, so there are plenty of opportunities for all advertisers.
Our expert further highlights that a significant portion of the Indian population knows English. However, proficiency levels vary significantly. In South India, the language is more commonly spoken in urban areas, among the elites, and those with higher education.
Therefore, while this fact may suit a campaign, it is important to test creatives in both English and Hindi and see which resonate better with the target audience. State optimization is also crucial in the Indian market, given its vast population and growing love for online gaming.
Vietnam (VN)
Moving forward is Vietnam, another GEO that deserves attention, especially for those wishing to expand their iGaming campaigns in Asia. Anastasiia suggests testing desktop targeting for offers in Vietnam, as it shows an impressive result.
An essential tip she also noted was setting up an S2S postback on registration. While this is important for all GEOs, it was especially effective in this region. The country has a strong conversion rate (CR), as users make first-time deposits just days after registration.
Although this GEO is not as large as Brazil or India, it still has great potential. Therefore, it is worth adjusting campaigns accordingly to achieve the best results in this country.
Philippines (PH) & Thailand (TH)
Next, we have the Philippines and Thailand, two GEOs with great potential for iGaming campaigns. Anastasiia notes that Popunder and push traffic perform very well in these regions. Moreover, the search ad format is particularly effective, provided that campaigns are optimized for the latest operating system software.
Although these regions are small in terms of volumes, our expert emphasizes the importance of optimizing for the best-converting pre-landers and testing each in a separate campaign. This allows evaluating the actual eCPM (effective cost per thousand) and making the most of the traffic.
Bangladesh (BD)
Bangladesh may not be the first GEO that comes to mind when considering iGaming. However, it is still worth considering. This region captures 6.26 billion impressions, 3.12% of the total traffic. According to our expert strategist, Bangladesh has high traffic and low FTD prices.
So, how can one make the most of this location? Anastasiia recommends testing different pricing models in parallel, such as Cost per Action (CPA) Goal, Smart Cost per Thousand (SCPM), and Smart Cost per Click (SCPC). This approach will ensure obtaining the highest traffic flow for the campaigns.
Moreover, it is important to be flexible and adaptable. By testing various approaches, it is possible to find the best option for the brand and secure a significant market share.
Canada (CA)
Finally, Canada is another GEO with considerable impressions worth checking out. However, its FTD and registration price are relatively higher than other GEOs, but this is undoubtedly a popular and profitable market.
Anastasiia highlights that push ad campaigns perform exceptionally well in Canada. Therefore, the right creatives combined with a high-performing pre-launch can work wonders for the campaigns launched. Moreover, for push campaigns, it is possible to choose the specific audience directly in the PropellerAds account!
The good news is that there are many pre-landers to test in this GEO. Therefore, testing multiple options and seeing which is the most suitable for the business is possible. Indeed, targeting the Canadian iGaming market can be expensive; however, it offers potentially higher returns if one is willing to invest time and resources in optimizing the campaigns.
Final Considerations
The insights from Anastasiia Valiaieva provide a valuable guide to navigating the best-performing GEOs in the iGaming market. Each region presents unique opportunities and challenges. Let's take a quick look:
* Brazil is all about localization and retargeting;
* India thrives on scale and language optimization;
* Vietnam rewards those who focus on desktop targeting and registration optimization;
* Philippines and Thailand require a tailored approach to pre-registrations;
* Bangladesh demands flexibility in pricing models;
* Canada may be expensive, but offers great rewards for those who invest in push campaigns.
In summary, by understanding what works for each region, it is possible to refine iGaming campaigns and achieve better results. And the best part? At PropellerAds, we work to ensure success in this competitive landscape.
For both newcomers and those more experienced in this field, experimenting with different ad formats and seeing which works best for the brand is the way to go. In case of indecision, the team of experts at PropellerAds publishes various studies to clarify and assist those in need. When it comes to boosting campaigns, PropellerAds is there.
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Source: GMB
