With over 1,300 representatives from operators attending, the event promises to be a platform to foster partnerships and gain insights into the growth potential of the region.
Press release.- SBC Summit Latin America is gearing up for another extraordinary event, with highlights including a keynote speech by soccer legend René Higuita, famous for his Scorpion move, and a networking party at Chase Stadium, home of Inter Miami.
The event will celebrate its latest edition at the Seminole Hard Rock Hotel & Casino from October 29 to 31, with 4,000 attendees gathering to explore the latest in online gaming and sports betting in Latin America. The event will offer three days of top-tier networking opportunities, product exhibitions, and educational panels. Next year, SBC will move the event to Fort Lauderdale, combining SBC Summit Latin America and SBC Summit North America into a new brand, SBC Summit Americas.
The conference, taking place on Wednesday and Thursday, will feature three parallel stages, with over 200 industry leaders and speakers addressing topics ranging from leadership and sports betting to online gaming, media, affiliation, advertising, lotteries, physical casinos, emerging technology, payments, and regulatory compliance.
In addition to keynote speaker René Higuita, the talented Colombian motorsport figure Tatiana Calderón will also take the stage to talk about the transformative potential of sponsorships and Iraja Abreu (Senator, Province of Toncantins) will outline the key steps and regulatory requirements for operators and stakeholders to apply for and obtain casino licenses in Brazil.
Key figures such as Alexandre Fonseca (CEO Brazil, Superbet), Dr. Evert Montero Cárdenas (President, Fecoljuegos), Elizabeth Maya Cano (President, Cornazar), German Sarmiento (CEO, Mexbet), Gonzalo Pérez (CEO, Apuesta Total), JD Duarte (CEO, Betcris), João Gerçossimo (CEO, EstrelaBet), Martín García Santillán (General Manager, Lottery of the City of Buenos Aires), Sebastián Salazar (CEO, Estelar Bet) and Xabier Maribona (CEO, Grupo Retabet) will also share their insights on the Latin American markets.
The exhibition will bring together more than 70 leading regional and international brands from various sectors, including key players like Altenar, Aviatrix, BetConstruct, Betcris, Better Collective, Digitain, EveryMatrix, Evolution, Fast Track, iGP, Kaizen Gaming, Logifuture, OKTO, Pragmatic Play, and Sportingtech, among others.
Networking will remain a top priority at SBC Summit Latin America, with multiple opportunities to build connections during the day on the exhibition floor and through exclusive events at night. The summit will kick off on Tuesday with a spectacular Opening Party at the DAER Day Club. The networking highlight of Wednesday is the official party at Chase Stadium, and the week will culminate with the Closing Party at Entice Nightclub on Thursday.
Regarding this, Rasmus Sojmark, CEO and founder of SBC, said: "We are thrilled to bring together such a notable list of speakers, exhibitors, sponsors, and attendees for the final edition of SBC Summit Latin America at the Seminole Hard Rock Hotel & Casino".
He added: "This year's event, with over 4,000 industry professionals, truly reflects the tremendous growth and innovation shaping the gaming and betting markets of Latin America. It is a testament to the growing influence of the region on the global stage, and we are proud to provide a platform where leaders can share knowledge, forge new partnerships, and showcase the latest advances in technology, products, and services."
See also: SBC Summit Latin America will offer exclusive networking opportunities
"As the online gaming market in Latin America continues to expand, SBC Summit Latin America will provide the perfect environment to capitalize on this booming sector. The event will focus on addressing key challenges such as regulatory changes and opportunities like market expansion, obtaining inputs from regulators, operators, affiliates, providers, and industry associations throughout Latin America," added the event organizers.
1win Partners shares the keys to applying AI efficiently in work and achieving better traffic and CRM optimization results.
Press release.- Artificial Intelligence (AI) has grown by leaps and bounds and has transformed into another tool for work. In this new article, 1win Partners, explores its role in traffic arbitration and shares key insights on how AI can be applied to improve work efficiency. As this technology is increasingly integrated into professional life, it is important to understand how it can be used in traffic strategies and CRM optimization.
To start using AI, it is necessary to train it, and the best way is to use predefined models, loading large volumes of data and testing the accuracy of the responses. However, this requires a lot of resources and does not always guarantee an immediate return. A practical alternative is to use tools like ChatGPT, which, when configured with the right "prompts", helps automate processes, identify customer "pain points", and generate valuable ideas.
You might wonder: "Why teach the most intelligent creature on the planet?". It sounds strange, but it makes sense, as ChatGPT uses a huge amount of information. Therefore, you can simply use the right "prompt", that is, define the pace and format of the communication properly. This can be done through a trial and error process, that is, interacting with the neural network over a long period of time.
A tool like Chatterfy, for example, allows integrating AI into Telegram chats and bots, facilitating the creation of automated sales funnels and personalized message flows. Essentially, it is a construction platform that offers different types of ready-to-use "prompts" and a fairly complex backend. What you need to do is create a flowchart that describes how the care process will be carried out. This can be compared to a job description given to any manager.
On average, a classic sales script has a maximum of six elements. These elements can be divided into complementary questions, but it all depends on how faithful you want the AI to be to the original script.
Currently, AI cannot calculate the probability of converting a lead, as much of the responsibility falls on the "buying" (traffic purchase). If we look at global statistics, we can see that, even with identical funnels and scripts, audience behavior can vary. However, AI, through internal analysis, can provide some useful insights:
With this information, a sales manager can adjust the scripts to improve the conversion rate.
Although useful, AI is not perfect. Among its limitations are the difficulty in personalizing responses at a human level and understanding emotional subtleties. Additionally, its accuracy depends on the quality of the instructions given, which requires attention to detail in commands and objectives. In more complex dialogues or when images are included, additional manual work may be necessary. Another limitation is that AI cannot generate new "niche" ideas, such as: "What is the best campaign to convert?", as it relies solely on the data provided.
The simplest way to give a "character" to the neural network is to make it simulate being someone. That is, in the "prompts", you can indicate that it acts like a stand-up comedian or a salesperson. In previous versions of ChatGPT, this did not work well, which was recognized by OpenAI itself. The latest versions better understand the instructions and execute them correctly.
AI can be configured to imitate certain "human" characteristics. First, using training data that contains examples of texts with typical behavior and emotion characteristics. Second, it can apply algorithms that analyze the characteristics of a character and adjust the AI's responses accordingly. Finally, user feedback helps "tune" the AI's behavior, bringing it closer to the desired character.
One of the biggest advantages of using AI in traffic arbitration is its data analysis capability. AI can monitor the moment when leads lose interest, identify recurring questions, and main objections. This allows for strategic adjustments in care scripts, optimizing the funnel to improve conversion. However, it is important to remember that AI provides analytical support and does not determine the closure of sales by itself.
To make the most of AI's potential, it is essential to define clear objectives. The more detailed the instructions for AI, the better its performance. In practical terms, knowing the algorithms of learning and the structures of neural networks can facilitate the creation of effective commands.
AI represents a powerful tool for traffic arbitration. Its strategic integration allows for process optimization and personalized approaches, contributing to more efficient and customer-focused care. To continue exploring the topic, at 1win Partners, they provide updated content on their networks, including voice-chats and discussions on the latest technological trends.
1win Partners invites all interested parties to explore the potential of this opportunity with them. They can follow their Instagram channel to stay up-to-date on all the news and send them a direct message to register. Additionally, those who want to know more can find all the details on the 1win Partners website.
