Philippines integrated resort Okada Manila says it is in the process of recruiting and training more staff with the goal of boosting its marketing capabilities as it looks to grow market share.
According to an update contained in parent company Universal Entertainment Corp’s financial results for the September 2024 quarter, Okada Manila specifically wants to improve its marketing strength in the gaming business with one goal being to attract more people living in areas outside of Manila and of Luzon Island as a whole. This, it says, will help it “serve a broader range of guests who live in the Philippines.”
The company added that such measures to strengthen marketing activities also has the goal of attracting tourists from Japan, South Korea and Southeast Asian countries.
