Highlight Games has secured an extension of its exclusive rights agreement to use archive footage from the Greek Super League for its Soccerbet betting platform.
This renewal ensures the continued inclusion of content from Greek football clubs such as Olympiacos, Panathinaikos, and Thessaloniki PAOK.
Soccerbet allows users to engage in virtual sports betting using exciting match clips, combining real game footage with digital betting formats.
Highlight Games CEO Steven Holmes commented, "I am delighted to announce the extension of Highlight Games' exclusive rights once again. Our Greek Soccerbet game is very popular among players, which proves our ongoing partnership and high-quality product portfolio, allowing us to continue providing these exclusive contents to our esteemed customers."
Good news: These partnerships have brought Highlight's content to a new audience and have been supported by archives from leagues such as La Liga and Serie A.
In 2024, Highlight Games collaborated with Sahara Games Technology to launch Soccerbet in Kenya, Uganda, and Mozambique. The company also expanded its business in Europe through an agreement with ComeOn Group, which integrated Highlight's video virtual sports into its sports betting platform.
Highlight Games continues to enrich its product line, recently launching more virtual sports products, such as tennis and MotoGP games. These initiatives align with its strategy to meet the growing demand for video-based virtual sports in regulated markets worldwide.
